Field notes · from the studio

What we're learning building real things.

We don't write to fill a content calendar. These are notes from actual builds — AI agents that carry out work, tools that let customers see before they buy, and the honest, senior process behind shipping software that holds up in the real world.

AI Operations Aug 24, 20268 min read

AI agents that actually do the work (not just chat)

Most "AI" in business is a chatbot that answers a question and forgets you existed. We wanted agents that read a real business inbox, decide what needs a human, draft replies in the owner's voice, and carry out the task. Here's what that took — and what it changed.

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E-commerce · CRO

Let customers see it before they buy

Why we built a live visual preview tool for an e-commerce brand — and how "show, don't tell" cuts returns and lifts conversion.

Aug 24, 20267 min read
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